Have you ever felt unsafe walking home alone at night, or taking a late bus by yourself? Women experience this everyday. As a designer I strive to challenge the social issues that we’ve naturally accepted over time. When focussing on this topic I realised the problem of women's safety is far too big to solve overnight, but who’s to say tackling one part isn’t the start to change?
'Safe Home' is a TFI Leap system adaptation that consists of 3 key touchpoints: a special edition Leap card that integrates with the current system, an improved personal alarm that ensures safety post service use, and the addition of new Leap
App features to alert home of your journey.
During the development of 'Safe Home' I empathised and co-created with young girls, focussing on their journey home in Dublin when using public transport, the strong possibility of their phone dying and their interactions with each touchpoint they reach along the way.